The last few years of cinema have welcomed the growing trend of movie studios re-releasing films for the pleasure of three-dimensional viewing. This trend has been met with both excitement and apprehension. While some viewers are not particularly attune to the thrills of 3-D imaging, the chance to see an all-time favorite on the big-screen again is an opportunity some find difficult to pass up. Why not enjoy the best features of 3-D, immersing oneself in the depths of the narrative?
Some studios have welcomed the world of 3-D with open arms, such as the Walt Disney Studios. The re-release of The Nightmare Before Christmas in 2006, a Tim Burton film, was the first release in the stop-motion animation format to be converted into 3-D. From there, Disney realized the potential success this type of re-circulation could gain. Toy Story and Toy Story 2 followed in 2009. Continuing this pattern, Disney unlocked their vault and re-released classics such as Beauty and the Beast, The Lion King, Monster’s Inc., and Finding Nemo.
Of course, the financial gain of converting these films is an important aspect for studios to consider. Re-releasing classics makes perfect sense financially, and the success of 3-D formatting overseas makes up for any lack of popularity in the U.S. Most studios have found that re-releases in 3-D work best during slow box office months. These widely publicized moments are meant purely for financial boosts.
Putting aside the selfish money hungry needs of studios, however, 3-D re-releases allow audiences to reconnect with long lost friends of their childhood. Seeing these characters brought to life again on the big-screen is an opportunity that quickly comes and goes, thus creating a great marketing gimmick that audiences willingly eat up.
Growing in popularity, and with studios continuing to expand on their 3-D collections, there is sure to be a growing list of re-releases to come in the next few years, with the most recent being Steven Spielberg’s, Jurassic Park. Originally released in 1993, fans now get to experience a personal visit to a remote island of dinosaurs brought back to life from extinction.
So whether you’re a fan or not, watch out. With studios increasingly turning to 3-D imaging over classic re-releases of those beloved films, only time will tell what this trend will bring to the future of cinema.