Where is advertising going? The point of ads are to convince audiences to do an action. Whether it be buy a product, drink responsibly, or vote. One of the earliest forms of negative political advertising included John Quincy Adams supporters handing out pamphlets claiming his opponent’s, Andrew Jackson’s, mother was a prostitute and his wife was an adulteress. Politically, not much has changed. Advertising, however, has grown with the world. With the dawn of mass production and mass consumerism came the need to spread the identity of products for the people.
Several different methods sprouted in the 21st centuries: sex appeal, PSA’s, product placement. First and foremost was the need to make potential customers feel they not only wanted but needed a product. This could be spun in several angles, including needing to vote for one candidate over another or the need to feel attractive. The effect of sex or shock was found to be immediate and memorable. Over time, though, both feminists and masculists began to complain about the overt sexuality in advertising. In response, some advertisers revealed the heavy amount of editing and processing all these beautiful models go through before being published. None of them look that perfect in real life.
Other advertisements rely on humor or bringing the audience into the little world the ad creates through contests or activities. Recently, ads have expanded from products and politics to include religion. From Christianity to Scientology, religions, really religious leaders, are using media to expand their message and promote their dating sites.
Ads have most recently moved online. With billions of videos being watched everyday it is hard not jump on board. Advertisers are teaming up with websites like Youtube to display fifteen to thirty second commercials before the video begins. Owners of the video share in the profits for every video view. Many Youtube users have started careers in making these advertised videos such as PewDiePie or Roosterteeth.
Big budget companies are starting to make their move into the Internet as well. DreamWorks Animation bought Youtube channel AwesomenessTV just last April. They upload several videos a day which receive tens of thousands of views, all come with commercials. More recently, they attempted to produce 3 more episodes of Breaking Bad to be released in six minute segments online. People could watch the series in a pay-per-view format with advertising. The proposal has since been dropped but this may be a future in advertising. A future where extra content from TV shows is released online with advertisement. Essentially, Youtube advertising could migrate into the TV world and perhaps eventually into the movie world.
Comments (89)
Jose M.:
Oct 10, 2013 at 11:15 PM
Advertising is the link between a society’s material requirements and its economic patterns of response. Advertising satisfies these needs and wants through exchange processes and building long term relationships.
Morgan L:
Oct 11, 2013 at 02:31 PM
I think that's a very good way of putting it, the fact that advertising is a link between societys material requirements and the emonomic patterns of response. I dont't think advertising is something that is needed though. There's not one place you can go today that you will not see a form of advertising, It's a bit excessive. anyone agree?
misha:
Oct 13, 2013 at 07:06 PM
Yes Morgan, I agree. Advertising is excessive. But on the other hand we're living very materialistic lifestyles therefore I feel that advertising is something we need. Or I should say the works of social media made us think we need to consume this type of communication. In my opinion advertising gives the opportunity to consumers to decide on what type of product or service they want to consume.
Morgan L:
Oct 13, 2013 at 10:25 PM
I see what you mean by we are living very materialistic lifestyles because that is 100% true. But I think everyone needs to realise that it's not good. How much we have our phones glued to our hands and spend hours in front of a computer or TV. It's something that's never going to change, only sadly get worse.
Jose M.:
Oct 14, 2013 at 10:15 PM
Indeed, Misha. That is something that will not change. Because in our culture today, the majority of people will first go to a website before calling or visiting any kind of advertiser whether that be a car dealer, a restaurant, or a church.
Morgan L:
Oct 11, 2013 at 02:36 PM
I think slowly yet surely, little 15-30 seconds clips are going to be how all advertising is done. When you're on YouTube, they'll show you at 1 minute ad but you can skip it after 10 seconds. I just think that everyone in America (including me) has such a short attention span that we're not interested in a minute or 2 minute long ad. That's why I do agree with the last sentance of the article when it says that YouTube advertising is going to travel to TV and beyond.
reina:
Oct 12, 2013 at 03:18 PM
I do agree that YouTube ads are going to migrate into TV and movies. Because as humans we do have a short attention span and we don't want to watch a minute ad. Also, we are used to seeing ads on TV that are 30 seconds long rather than a minute (PSAs run for 30 seconds). I'd rather watch YouTube ads on TV than during my favorite music video or horror movie trailer.
Jose M.:
Oct 12, 2013 at 07:17 PM
I agree with you on the long ads. But is obvious that out there is demographic that keep consuming 1 - 2 minutes ads. because youtube still playing them. With that said I don't think is going to change.
reina:
Oct 13, 2013 at 07:03 PM
Yeah I believe there are demographics to prove why YouTube ads are still one to two minutes long. Not everyone has a short attention span and they are able to watch long ads that catches their appeal. Also, the technology that we have are making it easier to narrowcast our audience and what kind of ads to play.
misha:
Oct 13, 2013 at 07:55 PM
I agree to some extent with all of you. Yes Jose, there is demographic group that consumes longer 1-2 min. adds and if there is market for it then we will keep seeing them around. Because of media convergence we as consumers want everything "now" and that goes hand in hand with our "short attention span" so
15-30 min. clips will be used mostly.
Jessica C:
Oct 14, 2013 at 06:32 PM
I think you have a good point. Most ads will most likely just be a few seconds long because no one now a days wants to sit through long ads.
Christina M.:
Oct 15, 2013 at 05:55 PM
Although I agree with you that advertisements will become shorter and shorter, I think that's a shame. I personally enjoy the longer, more powerful advertisements. I don't think there is one Olympic commercial that hasn't made me want to tear up. I love to come across really powerful and moving commercials. When the emotion is targeted and the music fits just right, it can almost make you do anything. I would hate to see that type of artistry disappear because we're too impatient to wait a few more seconds.
Andi Boehrer:
Oct 15, 2013 at 10:29 PM
I agree with you in regards to the short attention span that we all seem to have developed due to the quick access we have to anything we would like online. I think that advertising is going to become more of a "quick hit" of info versus the current way of a 2-3 minute commercial or in depth article. If it is something that the viewer wants to hear or see more about, then there is always the option to view the full advertisement but I do think that the youtube advertisement is the way of the future.
Jose M.:
Oct 11, 2013 at 02:41 PM
Advertisement is not going anywhere, as long as we keep consuming Reality shows and so on. Advertisement will keep changing public attitudes and behaviors.
Morgan L:
Oct 13, 2013 at 10:29 PM
Advertisement is not going anywhere, as long as we keep consuming Reality shows and so on. Advertisement will keep changing public attitudes and behaviors.
I don't think advertising is going to go anywhere, I think it is only going to be more and more in our faces. People are always going to be brainwashed by the lastest and newest and fastest technology/cars/anything. I think advertising will make a big change, mostly the way its done. People who control everything behind these advertisements are going to do whatever it takes to out do the other companys and grab peoples attention.
Jessica C:
Oct 14, 2013 at 07:00 PM
I don't think advertising is going to go anywhere either. I think that it's just going to be more prevalent in everything that we do. I have even see advertising on the walls of public bathrooms, the ads are just everywhere now a days.
Christina M.:
Oct 15, 2013 at 06:14 PM
I agree. Advertising has also gotten more creative in way they advertise and the outlets they use. Some companies even advertise different products on the product you're actually consuming by adding coupons or banners or even free samples of another product.
Kevin S:
Oct 17, 2013 at 03:52 AM
It's not going anywhere also because of how easy it is to make money off of ads. Advertisements have basically become currency.
reina:
Oct 12, 2013 at 03:03 PM
Advertisements are not going anywhere. Now ads are everywhere like billboards, magazines, the radio, on TV, Google, Facebook, and YouTube. Ads are mini stories that can relate to anyone by a personal experience and the individual will always remember the product because of the ad's strong impact. However, advertisers want people to remember their service or product by allowing the ad to have a certain appeal and influencing us.
Now, technology has really placed ads in a different and better direction for many people to watch their ads. Also, finding it easier to narrowcast their audience. For example, Google, YouTube, and Hulu have ads that people would like because they type keywords (Long-tail ads).
Jose M.:
Oct 13, 2013 at 08:01 AM
What ever long or short format of advertisement, to the marketing companies Psycho-Dynamics is everything. It's all that stuff rattling around between the ears of potential customers. The thoughts, feelings and ever-changing prejudices that influence purchase decisions. That's the Psycho-Dynamics of the market.
Jessica C:
Oct 14, 2013 at 07:03 PM
I think you have a good point that advertisers can use the Internet as a way to narrow cast who they are advertising to. I think the Internet became a very helpful tool for many companies.
Kevin Fluharty:
Oct 17, 2013 at 12:00 AM
I agree. With different sites like YouTube and Google being able to track what kinds of things you look up and the videos you like to watch, they are able to create an even greater narrow focus for their advertisements. I like video games, and I have two personal examples that I've experienced. One is for Nike called, "Game on, world," which presents the wearer of the shoes moving around in an urban environment, with small references to different games. Another one was for what I believe was an insurance agency where there was a guy walking down the street, getting hit by video game obstacles with old school sound effects. They definitely knew what kind of ads I'd want to see/ I'd be able to relate to.
Sarah T:
Oct 17, 2013 at 03:47 PM
Totally! It's crazy, but they really to keep storing away information about us whether by the shows we watch on tv, where we visit or what we see online... it's all just little bits of data they collect to then send out the most appealing ads for us, personally. I mean, like we read about in Chap. 8, ads are constantly evolving to keep up with the desires of society. Ads are becoming more personalized because we crave entertainment, even if it's only given to us to get something from us. I know I've been sucked into funny or amusing ads time and time again.... like Reina said, ads aren't going anywhere.
Jose M.:
Oct 12, 2013 at 07:19 PM
Marketing companies are using intuitive platforms to enables agencies and media companies to create and run interactive video ads on all devices and in the news feeds of all major social sites.
misha:
Oct 13, 2013 at 07:32 PM
I agree to some extent with all of you. Yes Jose, there is demographic group that consumes longer 1-2 min. adds and if there is market for it then we will keep seeing them around. Because of media convergence we as consumers want everything "now" and that goes hand in hand with our "short attention span" so
15-30 min. clips will be used mostly.
Kevin Fluharty:
Oct 16, 2013 at 11:51 PM
I agree, Misha. I think YouTube is handling ads the best now. Most of them have the option to skip after 5 seconds, with some exceptions such as those 15-30 second ads. Depending on what type of ad I'm watching on a Blip powered website, I can usually stand waiting through an ad if it's not annoying, but there are some that completely turn me off that I briefly go to another tab or document or pull out a gaming system. When done right, short clips can be really memorable, and more and more, I'm seeing ads that make me invested in the story or product being presented. There is a good balance of long and short ads on YouTube, which is good for everyone.
misha:
Oct 13, 2013 at 08:27 PM
American culture is a consumer culture that was created thanks to commercial ads which further influence it. These ads manipulate the minds of us consumers, in creating need for certain service or product.
Jacob Bierman:
Oct 14, 2013 at 04:48 PM
Misha, I agree that ads manipulate people into buying a product. They do it in many different ways. I remember that i used to love the commercials the Burger Kings had. They came out with some really funny ones, like the commercials with the guy who had small hands and couldn't hold a regular sized Whopper, so he got a Whopper Jr. I thought that was a great way of advertising for the Whopper Jr. The humor of the commercial made me want to go and try one. The only problem with using humor in advertising is that it won't work on everyone.
reina:
Oct 14, 2013 at 07:55 PM
The goal as an advertiser is to know what demographic target their aiming for. Advertising agencies are good at knowing what works and what doesn't. For example, I believe the burger king commercial was targeting a young age group because they understand the humor. Also, the commercial is a mini-story that's influencing consumers to buy a whopper Jr. because they remembered it and want to relive that moment of joy.
Jacob Bierman:
Oct 16, 2013 at 04:58 PM
That is exactly what I was going for. And it really does make sense to advertise that way. To this day, when ever I go to Burger King, the Whopper Jr. still reminds me of that little handed guy. Suddenly i'm in the mood for a Whopper Jr. Burger King was doing something right with that commercial. Also I remember a few newer Burger King commercials that made it seem very professional with close up shots of tomatoes being cut, and the washed lettuce being cut. I'm sure that was their way of appealing to adults, and senior citizens. I see people over fifty at Burger King all the time now.
Jessica C:
Oct 14, 2013 at 06:57 PM
I think there are a lot of ads out there that make people feel like the need that product, even if we really don't. We all grew up with advertising, so at times it can be hard to tell if we really need what they are selling or not.
misha:
Oct 13, 2013 at 08:53 PM
Advertising uses all types of platforms of Digital Age to create form of escapism for consumers. These ads create fantasy type of world for the viewer, further manipulating his/her mind and portraying the necessity of certain product/service etc.
Morgan L:
Oct 13, 2013 at 10:21 PM
One thing that I think can cause a lot of debate is how religious groups to use advertising. Like stated in the 3rd paragraph, relgious groups use media to advertise things like their dating groups. I think that media is so present in everyones life that religious groups should get to use them, but only to a certain extent. I think that every group or company should be limited to how much they can advertise because it does get very excessive.
Jacob Bierman:
Oct 14, 2013 at 04:52 PM
I like that you said that companies should have a limit to how much they can advertise. It really does get excessive. It would be really nice to see a variety of ads instead of seeing the same one twenty times.
Misha:
Oct 14, 2013 at 05:07 PM
Morgan, I see what you're saying, when stating your opinion on religious group advertising. However in my opinion religious groups are one of subcultures that are adapting to the pace of media convergence.
Jessica C:
Oct 14, 2013 at 06:55 PM
I agree that there should be some kind of limit to what the religious groups can ad, like how far they can go. Because religion really isn't something that I think needs to be advertised, or if it is, there needs to be some guide lines.
Jose M.:
Oct 16, 2013 at 03:04 PM
I disagree with you, we cannot control content under free speech. Ads are perfectly fine if it's ones beliefs being pushed. If it's someone else's beliefs, then, it's just Crazy Talk! Better to leave them all out. It’s just a paid advertisement, same goes for political ads. It's the same as they would pay to advertise in the local paper or on Patch.
Andi Boehrer:
Oct 17, 2013 at 11:35 AM
I agree that religion isn't something that requires advertising, but I don't believe that setting a limit on what they are able to advertise would be helpful. Freedom of speech is a right that you can't limit, especially in advertising. It is unfortunate that some religions use advertising to put other religions down, but it really depends on who is viewing the content in order to say if it has a negative or positive impact.
Christina M.:
Oct 15, 2013 at 06:03 PM
I don't think there is anyway that type of thing can be regulated. I also think that kind of takes away their freedom of speech. Like I've stated before, advertising can be considered an art form. Its a creative outlet for businesses to promote their company and their products. Some ads aren't as effective or creative but there are also plenty of ads that are pure art and limiting that form of expression would be wrong and unfair. Why target religious groups? Why not target Tide commercials or Visa commercials? As a media class, I think we should be paying more attention to commercials and how companies are able to present an idea and persuasive message in a 30 second time slot.
Jacob Bierman:
Oct 14, 2013 at 04:42 PM
I would have loved to see those three extra episodes of Breaking bad, it's a shame that it was turned down. It would have been a great opportunity for BB fans to get a little more of the show they love, and it would have been a great opportunity for a company to advertise their products. Millions of people would have been watching!
Dallas Crawford:
Oct 17, 2013 at 12:48 PM
Since we are both Breaking Bad fans, I know you saw this coming ;)
I do agree with this 100%. If Vince Gilligan would release just 3 more short episodes and charged about a dollar for each episode, they would make an incredible amount of money. On top of that, every corporation with advertisements within these webisodes would be making more money and getting more exposure. Every Breaking Bad fan wants more, so why was this turned down?!
Jacob Bierman:
Oct 14, 2013 at 05:01 PM
I always found the ads in the beginning of Youtube videos to be very annoying. Especially when they are a minute or more long. It is a great way of advertising though. Throw an ad in the beginning of a Youtube video that is going viral, and thousands, even millions of people will see that ad. I feel like having ten to fifteen second ads wouldn't be as annoying. Keep it simple and get the point across instead of making us sit through minute long ads. most people skip them as soon as they can anyways. If the ads are very short, the companies get to advertise their products and we are happy and get the point of the product.
Jessica C:
Oct 14, 2013 at 07:06 PM
I agree with you, those long ads at the beginning of YouTube are very annoying. They do stick with you though because you watch them in order to fine that little button that says "skip". I think if they were shorter clips people would receive them better.
Morgan L:
Oct 16, 2013 at 01:03 AM
So very true! I totally think that companys would get the attention of more people if the ads were shorter and 'less annoying'. I think if the ads were only 10 seconds, and they were mysterious, people would be like 'wow that looked cool, maybe I should google that company'. That would be a way companys could draw more people in. Almost like how Apple did their Superbowl commerical. Everyone was so interested by it because it didnt tell all too much about the product.
Christina M.:
Oct 16, 2013 at 01:47 PM
I think our inability to sit through a 30 second ad just shows how impatient our culture is at the moment. I think if that's the only problem we have to deal with in a day, then we're doing okay. It's not like the ads are 2-3 minutes long. Paying attention for 30-60 seconds shouldn't be an issue.
Jacob Bierman:
Oct 16, 2013 at 04:52 PM
I see what you are saying. Some people are more patient than others. But you said we are impatient as a whole in today's society. So the advertising companies should adapt to how we are instead of the other way around. Plus it might not even be a matter of being impatient, it could also just be a lack of interest in the ad. Why should a twelve year old boy sit through a minute long tampon commercial? Ya know what i'm sayin'?
Andre D.:
Oct 16, 2013 at 09:47 PM
i agree to the fullest i usually skip those ads unless the first three seconds grabs my attention
Kevin S:
Oct 17, 2013 at 03:49 AM
I also believe the short ads are more effective than long ones for the fact that you see the ad is 30 seconds to a minute long I personally open up another tab and would rather try to think of something else i'd rather do than watch that ad, but a 10 second ad is one that I actually pay attention to and can wait for.
Nick Assante:
Oct 14, 2013 at 06:46 PM
I agree completely that the Advertisements before YouTube videos are extremely annoying. I for one have a very short attention span and when I go on YouTube it is usually because I KNOW what I want to watch and I want to see it right then. I don't feel like waiting for an advertisement to finish before I can see the content I logged on to see. As soon as the skip option becomes available I am sure to click right away. The only time that an add has actually caught my attention and kept me watching is when they can grab be within the first 4 seconds. If they can't do that I usually don't even know what the add was about. With that being said I think the only way an add can catch someone's attention that quickly is if what is being advertised if interesting or familiar to the viewer. I firmly believe that all aspects of media come back to the viewer/consumer. We are the ones who gear media into a certain direction our actions and our interests is what fuels media. Every show we watch, every movie we watch, every product we buy, and every piece of media we consume is recorded somehow therefore deciding what gets put on air and what gets advertised. It all comes back to us!
Misha:
Oct 15, 2013 at 07:38 PM
I agree Nick. Same as you I need that few second attention grabber of the advertised mini-story. Advertising in 21st century must adapt to life-style changes and cultural values of the consumers. Some of the observable life-style changes that are advertised and many people (including me) support are all the ads for organic food and green living.
Jacob Bierman:
Oct 16, 2013 at 05:11 PM
You're right. As soon as that skip button pops up, i'll be clicking it. That's why i feel that short ten second ads would be more sufficient than long ads on Youtube. Have a quick little story and then the point of the ad. For example, say there is an ad for the NFL online store, show some kid ordering a new Pittsburgh Steelers jersey on the site, and then the first day he wears it, someone chucks a football at his face. End the ad with "This probably won't happen to you" in text or voice at the end. Its short, appeals to people who remember things through humor, and gets the point across.
Sarah T:
Oct 17, 2013 at 03:54 PM
Bro, you're absolutely on the right track here. Ads have been evolving to become MORE attention grabbing and succinct because we do have the power of "skipping" said ad, whether that be on youtube or by changing the channel on the TV. Another reason why they spend so much time analyzing demographics and narrowcasting, because what's the point of airing the ad without an audience who's going to pay attention?
Jessica C:
Oct 14, 2013 at 06:48 PM
I think almost if not all of the advertising I see on a daily basis is online, this is because I myself, like pretty much everyone else my age, spends a good amount of time on the Internet. I think putting ads online was a very smart move for the companies who are doing the advertising, even though we find these ads boring and we really don't care about them because we just want to watch out YouTube video. But on the other hand because we are being forced to watch the ad first, it makes us remember the ads better.
reina:
Oct 15, 2013 at 01:39 PM
The digital ads are taking over the print ads. Companies take advantage of this because demographics show that more consumers are online looking at YouTube videos or searching on google or other sites. So, they take the demos and the target audience and make an influence and appealing ad about a product or service. We as consumers become influenced by the ad's message.
Kevin S:
Oct 17, 2013 at 04:11 AM
Advertisers are definitely smart about keeping up with the modern ages. They know how popular the internet has become so it's a whole lot smarter to put an ad up before a you tube video rather than in a newspaper.
Jessica C:
Oct 14, 2013 at 06:52 PM
One of the things that the article talked about was how religious groups are using ads now. I don't know about I feel about that really, because in my mind religion should be something you practice on your own, not something that's being advertised and not something being broadcast. I know some people who hate those ads because they feel like the religious leaders are trying to shove their beliefs down their throats. I think putting ads out there to get more people talking about your faith can be a good or bad thing, it just depends on who's watching the ad.
Jose M.:
Oct 14, 2013 at 09:58 PM
I disagree about churches trying to force people to follow their belief. The intention of those ads. is to bridge the cultural gap between church and the community, and to penetrate culture with church branding. To me religion is an organized collection of beliefs. That no one can force on anyone.
reina:
Oct 15, 2013 at 01:29 PM
I agree and disagree with your point. Yes religion is something that should not be advertised but it is. Also, churches are like any other organizations that want to promote their religion, and what they believe by influencing people. As well, I do think any type of religious organization should not advertise because they want to make a quick buck.
Misha:
Oct 15, 2013 at 07:54 PM
Yes , but why not to advertise religion? Wouldn't you want to gain that extra information about certain religious group? Wouldn't it be important to know what is surrounding us? Doesn't advertising equal to freedom of speech?
Jose M.:
Oct 16, 2013 at 07:42 AM
Absolutely Misha. I think that religious advertisement, is giving us options to decide which church to visit. Advertizing allows people to know where you are located, what you believe, what times you meet, and also if there is a special seminar which people may want to attend. There are many people who want to attend a church but have no idea about any of the churches. I think this is the why of church Ads.
Kevin S:
Oct 17, 2013 at 04:07 AM
I think advertising religion could be a good idea because if someone in a bad place sees that ad it could change their lives for the better. They could find whatever it is they are looking for and it could help them to fulfill their self desires.
Christina M.:
Oct 14, 2013 at 07:27 PM
Advertising has always been a form of income. When Newspapers where being circulated more often and being read, advertisements were a way to gain money for the newspapers and a way to gain customers for the companies advertising. No matter which form of advertising is going on, whether it be digital or a billboard, someone is making money and gaining customers.
reina:
Oct 15, 2013 at 03:13 AM
Advertisers have a huge responsibility of trying to get as many consumers to look at their ads. It's important for ad agencies to influence and manipulate their viewers, so they make profit. Also, making an ad that connects to the publics emotions, values, culture, and religion. As well, ads on Google and YouTube make it easier for advertisers to make profit because people consume it.
reina:
Oct 14, 2013 at 08:29 PM
A political relations uses four 360-degree campaign strategies. the one strategy is developing a public interest. Why does political relations use that negative political ads? They use this strategy to gain the publics interest by voting for them and ignoring their component. Also, it doesn't matter if the accusation was false or true, but their goal is to destroy his or her components chances of winning the election and manipulating their consumers.
Misha:
Oct 15, 2013 at 08:06 PM
Yes Reina you're right. It truly doesn't matter if the political ad accusations were true or false. There will be always some consumers who will start questioning the trustworthiness of the political candidate instead of questioning what truth lays in the advertisement.
Christina M.:
Oct 15, 2013 at 05:50 PM
I like to think of Advertising as a creative outlet for companies. It gives them the chance to market themselves and their products in a more creative way than just stating their purpose. With the freedom of advertising also leaves the freedom of manipulation. There's a very fine line drawn between those two ideas. Some companies advertise flawlessly and respectfully and some companies can take more advantage of more gullible consumers.
misha:
Oct 15, 2013 at 08:14 PM
Yes Christina! There are many ads out there that are pieces of art! They not only inform us and affect our life-styles positively, but they also have the opportunity to speak to OUR creative side.
Morgan L:
Oct 16, 2013 at 01:00 AM
I really like how you stated that, about the fact that there is a fine line between the two ideas. I think people are always going to fall for stupid ads, and those are the people that companys will always take advantage of. Companys never advertise just for the heck of it, they always want to out do the other companys and get the customers first, even if it means manipulating them! I'd really like to see how creative companys are going to get in the future, see how far theyll go!
Christina M.:
Oct 16, 2013 at 01:39 PM
I also think companies use their reputation to their advantage. Bigger companies like Apple are able to manipulate their customers more because they have a huge advantage against other smaller, lesser known companies. You're buying the brand, not necessarily a quality product. (Not saying that Apple isn't quality, just using that as an example)
Kevin S:
Oct 17, 2013 at 04:02 AM
I think that it's good for companies to get to express ads how they want. Otherwise it would put a real heavy damper on watching online videos and tv commercials. Our lives would be pretty boring without the creativity.
Andre D.:
Oct 16, 2013 at 10:01 PM
as most of us see advertising online a lot and its a great amount of products being advertised i believe that there is not enough advertising on television every time we turn on the TV we see the same thing as we always see ads for McDonald's Wendy's or health insurance or even a new television show that will come out next week or movie
Kevin Fluharty:
Oct 16, 2013 at 11:22 PM
When the author of this article says that social media advertising will migrate into the world of television and movies, what will that look like? For instance, say we still watch movies on TVs in 20 years, will the movie not start until we've seen a certain number of commercial ads? Will we choose an ad by getting up from our chairs or couches, walk up to the tv and touch the screen to choose, or do it from our iphones? I understand that media convergence is inevitable, but if it means that every little thing you want to access has to be preceded by an ad, that is a future that I do not look forward to.
Dallas Crawford:
Oct 17, 2013 at 12:42 PM
This would definitely be horrible. Also, think of it this way: what if when we go to the movie theater to see a movie, and advertisements are placed in the MIDDLE of the movie to fit more ads in like an intermission? Or instead of 15-20 minutes of previews before movies, how about 45 minutes to an hour? Those are both two things I can definitely see happening just because it would be easy to do, especially placing more ads before movies.
Sarah T:
Oct 17, 2013 at 04:42 PM
In some ways, we already HAVE ads breaking up our movies. You know, like if you catch a movie on TV or purchase a viewing of it? You may get to see your movie without going out to the local redbox or whatever, but you have to sit through the ads. Eek, with all the time ads take up... you could have gotten snacks, rented the movie at redbox, and finished it before the movie airing on TV is over. But today's world is all about the convenience. Which is another reason ads continue to thrive.
Kevin Fluharty:
Oct 16, 2013 at 11:31 PM
I do like how there have been ads coming out that show how much effort goes into making them, such as the example of showing the process behind making a man or woman look great in an ad that displays beauty, but I think it reminds me that's just how dedicated they are to making something that you want, even if you don't have the money for it. I know that as companies, that's how they make their money, but I think that can have some bad long term effects. When I think of how many you women in this country go to crazy extremes just to look beautiful or sexy, it really angers me that marketing perpetuates that.
Kevin S:
Oct 17, 2013 at 03:58 AM
I think advertising has become so popular because narrowcasting has become easier thanks to Acxiom keeping tabs on every thing we do every day. We have basically become guinea pigs to this data mining server.
Dallas Crawford:
Oct 17, 2013 at 12:37 PM
I agree, being the guinea pigs of advertising isn't a very good thought. Knowing that someone knows what I am doing at all times is unsettling. BUT, personally, I would rather see advertisements that pertain to my lifestyle rather than seeing ads that I do not care to see. If I'm a gamer, I would like to see ads about game consoles and games, not animals or sports.
Andi Boehrer:
Oct 17, 2013 at 12:45 PM
I think advertising has been popular since its creation, but I agree that typecasting has caused a huge increase in the types of advertisements and the items or events you see advertised now. We are guinea pigs, but fortunately for us, being guinea pigs for companies gets us the items or events we so choose.
Andi Boehrer:
Oct 17, 2013 at 12:21 PM
I don't mind the advertisements on YouTube as long as they pertain to the video I am about to watch, all thanks to data tracking. For example, if I am pulling up a makeup tutorial and Covergirl does an add prior to showing the video, it really doesn't bother me that I had to spend an extra 30 seconds watching an ad. It generally gives the option to skip it within the first 5 seconds if it's not something of interest. I think advertising is going to become more like the short clips on YouTube, Facebook, and Twitter. Social networking is the way of the world now, and I feel that companies get the best exposure through advertising for their money on those types of platforms.
Dallas Crawford:
Oct 17, 2013 at 12:25 PM
Like others have said in the comments, we live in a material world. The only thing these advertisements are doing is making us go buy more things that we don't need (mostly). Just like Apple Computer's Macintosh advertisement in 1983, most of these advertisements are meant for us to go buy something, no matter if we need the item or not. To the company, it would be great for everyone to have their product. Apple Computer's advertising ways are even the same today. Are iPhone's really the best phones, or are they just a fashion statement? I think everyone knows of the generalization that if you have an iPhone, you have a higher status than those who don't.
Sarah T:
Oct 17, 2013 at 04:36 PM
I completely agree, Dallas, about how you said we're living in a material world and about iPhones having become a statement of status. It's all about matching up to the status quo nowadays... which is why people so often treat wants and needs interchangeably.
Dallas Crawford:
Oct 17, 2013 at 12:33 PM
I think YouTube has done a great job in implementing controls for advertisements with their service (Google AdSense). AdSense is a great and easy way to make money on the internet by uploading videos. The more attention your videos get, the more attention the advertisements receive which means you make more money. The ads can even be customized by you. You can decide to not show ads regarding cell phones, sports, or food. This is the most ingenious way to give us control of the advertisements we see.
Andi Boehrer:
Oct 17, 2013 at 01:03 PM
I think advertising is extremely important when it comes to understanding the background of companies and their vision. It is easy to determine creative, free-spirited companies based off of their ads , and the same goes for more uptight and structured companies. I enjoy the advertisements that are creative, whether its online, printed, or on television. I am excited to see what the future of advertisements takes us, especially in reference to the advertisements within movies. I dont think it will be successful if there are adds throughout movies, but if they act like movie previews do now, I dont see an issue.
Sarah T:
Oct 17, 2013 at 03:31 PM
What the article says about the future of advertising, "A future where extra content from TV shows is released online with advertisement," is already very real today. Many, many television channels, in fact most if not all, have a website where they post exactly that. NBC, ABC/ABC Family, CBS, FOX, CW... you can go online and watch clips from latest episodes, interviews with actors, previews for upcoming episodes, and much more... of course, all accompanied with advertising. And I'm positive that these advertisers are making the most use of "narrowcasting" their ads since they have a pretty good idea of the demographics of these show audiences, therefore the demographics of who would be watching these ads & clips online.
Sarah T:
Oct 17, 2013 at 03:40 PM
Society has LONG been confusing wants with needs, which is a fact that advertisers take the MOST advantage of and key in on with their marketing strategies. It's about product affinity, like the article (and chapter 8) says: "First and foremost was the need to make potential customers feel they not only wanted but needed a product."
The article goes on to discuss how such "needs" may include feeling attractive. Well... breaking news, folks, I'm not so sure that among food, water, shelter (and maybe wifi), that really cuts it on the list of "essentials" or "needs." But that doesn't matter. You know why? Many ads are programmed to hone in on our greed or expose and take advantage of our insecurities, forcing a connection between ourselves and their product. Thus, we are more likely to take action and buy their product...
and so goes the successful game of ads and us and product affinity.
Mark S.:
Oct 17, 2013 at 04:09 PM
I think it is very plausible that Youtube will integrate with the movie industry. If Youtube is starting to do continuations of TV shows and TV shows are doing continuations of movies, it is logical the Youtube can do continuations of movies.
Mark S.:
Oct 17, 2013 at 04:15 PM
I think it is very interesting that now people can make a living from making Youtube videos. Now anyone with enough creativity can spend their time using it for entertainment purposes. I think this good because, in effect, the large corporations that are making the ads are essentially paying people to express their creativity.
Luis Bardales Jr.:
Oct 17, 2013 at 05:13 PM
Advertising has evolved a lot especially the way they approached people. Especially with YouTube because ads are displayed before the videos and the owner of the video can make a certain profit for putting a 15-30 Sec add on his video. Advertising has already hit Television and there is even channels that are just filled with Ads offering different products to their audience. In Movie theaters they have already put advertisements before the movie even starts so the people who get their early can consume it. Ads that would be in movie theaters would be most likely be Ads from Coca Cola etc. A couple companies still put ads on big bill boards but it usually does not get the same feedback as ads placed on the internet.
Chad C:
Oct 17, 2013 at 08:41 PM
Since they have implemented commercials and advertisements. I think YouTube and other platforms like it will eventually take over tv.
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