According to Variety, the NSBA and Montel Williams teamed up with Penguin books, New Regency and the filmmakers to distribute the film and book in hopes of accomplishing this. Montel has successful experience in this field from his 1991 campaign for the distribution of the Civil War film, Glory, to be shown in public high schools. Montel believed the film was a necessary educational tool in the betterment of children’s future. He feels the same way about 12 Years a Slave.
“When Hollywood is at its best, the power of the movies can be harnessed into a powerful educational tool,” Williams said in a statement reported by Variety, “This film uniquely highlights a shameful period in American history, and in doing so will evoke in students a desire to not repeat the evils of the past while inspiring them to dream big of a better and brighter future.”
The new curriculum begins September 2014.